Many sites get popular though cluster sharing. This means that the biggest hits were all shared lots of time among small clusters of friends instead of a few people broadcasting it to a large network, figure this out.

Where is the best place to take advantage of cluster sharing? Studies confirm that email is still the most widely used medium for sharing information between small groups.

So how do you make more money with it?

1. Treat Your Emails Like Landing Pages

Each email should have a clear theme with a strong call to action.

• Do you want to sell more of something?
• Get more likes on your Facebook or Twitter?
• Advertise a product?
• Get a donation?

Whatever it is, you need to walk your users hand-in-hand to the finish line. Make it extremely obvious what you want your audience to do.

2. Sell Your Own Services & Products

If you have a product or service that can be purchased online, email is the best way to advertise because there are no distractions and you have total control over the conversation. If you’re a blogger with a big subscriber list, create a membership plan where those who pay get ‘the good stuff’ and your public content is just for lead generation and getting the word out.

If your goal is more about gaining exposure than making money, consider a social payment option. This gives you the ability to ‘sell’ a product or service in exchange for a user sending out a tweet or Facebook update that promotes your brand which is great for getting the word out.

3. Sell Other People’s Stuff

If you have reliable audience, you should be using ads in your emails. There are a few options here but one of the most interesting is LaunchBit, which directly connects advertisers to a network of email newsletter publishers.

Another route is affiliate sales. A couple of the more popular options are ClickBank and Commission Junction which both allow you to receive a commission for selling products for their vendors.